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SPRING SUMMER 2018 PRESENTATION

THINK INSIDE THE BOX

Entering the Spring-Summer 2018 collection, a giant, red signature shoebox greets you, inviting you to discover the work of the visionary Roger Vivier led by the Creative Director of the house, Bruno Frisoni. The designer creates this visual pathway to enter and experience a hands-on journey which expresses the brand’s distinctive symbols and motifs which make up its alluring identity. The installation puts a new spin on Roger Vivier’s iconic codes, integrating a new immersive experience akin to the popular movement in today’s modern art scene.

roger vivier image
SPRING-SUMMER 2018 CHOC The cult heel - With just one stroke, the fine curve of the Choc heel is drawn. Its geometry shows and enhances Roger Vivier’s passion for playful shapes. In a bold deep Roger Vivier red, shown on a new mule shape, the Choc heel adds a quick jolt of color punctuating one’s style. The edgy appeal of the heel endures through trends that come and go. This season they are designed with another timeless beauty in mind – supermodels of the Eighties and Nineties. For spring/summer 2018, the Choc heel is perfected: “An edgier heel, devoted body and soul to a woman’s legs.” according to Bruno Frisoni.