Roger Vivier wins at the Stratégies Grand Prix 2019
Roger Vivier won two awards at the 2019 edition of the Grand Prix du Luxe by Stratégies magazine – the absolute reference for marketing, communication and media. Stratégies magazine has been holding this distinguished ceremony for the last 14 years and gives recognition to the creativity, originality and savoir-faire exhibited by French and international luxury brands in their communication efforts. This year, Roger Vivier won the silver award for its bridal campaign, “Le Casting,” starring Pauline Jacquard and Raban Renatus, directed by Laura Sicouri and in collaboration with the Bonjour Paris agency.
The Maison also won the bronze award for its Valentine’s Day campaign, “My Perfect Pair,” starring Leslie Medina and Raban Renatus, directed by Laura Sicouri and, again, in collaboration with Bonjour Paris. Roger Vivier’s very own Digital and Social Media team worked hand in hand with the stars and the agency to bring to life these two award-winning campaigns.