Are you a new customer?
Gherardo Felloni’s tribute to film noir
In Episode II of the Vivier Express campaign, Gherardo Felloni invites the spectator to follow Eva Green’s adventure aboard a luxurious train epitomizing the refinement of a bygone era. This follow-up to Episode I, which starred Laura Dern, honors the film noir genre, embodying a suave charm that borders on psychological thriller with a touch of comical self-derision.
When the line between dreams and reality is blurred
It’s all about Eva
In a tailored suit with I Love Vivier heels and a Viv’ Choc bag, Eva evokes the allure of actresses like Bette Davis in All About Eve. But, really, it’s all about Eva, whose screen presence embodies the timeless elegance of the Maison. As the train glides into the dusk, she finds solace in her cabin, reading. A quote strikes her: “to wear dreams on one’s feet is to begin to give a reality to one’s dreams.” These words summon a presence. Who could it be?
