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Family ties run deep
Paris' Left Bank and mansions set the scene for the Spring Summer 2025 campaign. Featuring brand ambassador and iconic muse Ines de La Fressange alongside her daughters, writer Violette d’Urso and actress Nine d’Urso, the campaign celebrates the creative dialogue between a mother and her daughters. It lays emphasis on legacy and reflects the Maison's eternal quest to spread joie de vivre across generations.
Cultural richness and architectural grandeur
From stately Parisian mansions to the grand Pont Alexandre III, every frame sets the stage for a collection that celebrates artistic refinement and savoir-faire.
Paris and the new Belle Vivier bag
Shot against the backdrop of Paris, the narrative intertwines generational elegance with a timeless connection, showcasing designs that resonate with people of all ages. At the forefront of the collection is the new Belle Vivier bag, testament to Roger Vivier’s enduring legacy of refined craftsmanship and Parisian essence.